Design, Art Direction & Visual Art combined with sports.

Leica X-U

Global campaign for new Leica X-U camera. © Adi Sumic

 

Leica x-u

Client: Leica Camera AG

Leica stepped out of the studio in a big way with the new Leica X–U, a tough camera ready to get wet and take a few bumps. Detailed visuals conveyed that message in impossible–to–ignore imagery: a Leica camera in engineered studio scenes you’d never imagine a camera should be in. See how dirty we got — Behind the scenes.

 
 
 
as-leica_dory-water2.jpg
as-leica_dory-sand.jpg